Video Content Is the Hottest Commodity in Content Marketing Today

In our recent study conducted on a sample of more than 100 marketing executives in 12 countries it was found that video content has the highest growth potential from a selection of several competitive content fields and strategies. Most answers emphasized ROI associated with this type of content and the existence of platforms such as Youtube, Snapchat and Vimeo as well as growingly increased availability of video technology and hardware.

HubSteady Marketers Survey interviewed industry pacesetters and identified where you should focus your marketing efforts for maximum exposure, engagement and ROI.

It’s no secret that digital marketing has been shaping the world of marketing in recent times. So much so, that some of the biggest companies around focus solely on digital marketing as their primary channel of promotion. Digital media advancements are changing the way we consume content. While video content was growing in importance in the past, it has now become the essential part of any content strategy. Recent studies by Syndacast have shown that 52% marketers worldwide name video as the type of content with best ROI.

video can be an effective substitute for salesperson contact

When explaining why video is gaining in popularity, their assessment is that it’s a numbers game. If you do not have a video explainer, quarter of your audience will lose interest in your brand. In addition to that, almost half the consumers are doing their best to avoid any contact with brand salesperson. Hence, you need another effective “channel of communication”. In support of that, Visual Website Optimizer concluded that video explainers increase conversion by 46%. It quickly becomes obvious why companies are trying to shift their marketing efforts to adopt and reinvent their approach to their own brand.

There was no surprise in marketers identifying social media as the primary focus in digital marketing. Their combination with video content makes for a promising future. Snapchat engagement levels are off the chart with 10 billion video views a day, while Facebook follows closely with 8 billion videos and Youtube with 5 billion video views a day. If you are looking out for future trends the interviewed experts are recommending to keep an eye on Snapchat and Instagram Stories. This new future is rapidly gaining in popularity and is a brilliant way for brands to make a more personal connection to their consumers.  

The  survey shows that having a great video is not enough for a global reach. It’s absolutely critical to have your content localized. Video engagement and trust levels increase dramatically when content is served to a consumer in a native language.

Relying on this survey, HubSteady itself plans to support the future demand in that sector.