HUBSTEADY

Hub-centric business

What is a hub-centric business?

A hub-centric business has one centre, your hub, and everything else points to it. Your website, lead magnet, courses, community and emails live in one place, under your brand.

It suits community-based businesses, like coaches, consultants, creators and educators. You set it up in six steps, one steady step at a time.

How do I set up a hub-centric business?

  1. 01

    Decide: know what your hub is for

    Pick who your hub serves and the one thing they should be able to do there. Write it in one sentence before you ask Genesis for anything.

  2. 02

    Set up your business hub

    Set up your website, community and email in one place, under your brand. On ESTAGE, Genesis can build the first pages from your one sentence.

  3. 03

    Make one lead magnet

    A lead magnet is a free guide people get in return for their email. One short checklist or worksheet is enough to start.

  4. 04

    Content, no course needed

    You do not have to make a course first. With syndication, you can plug other members' courses into your hub with the creator's permission. Terms vary per course.

  5. 05

    Distribution

    Every post, email and video points back to one place: your hub. Pick one channel and use it steadily.

  6. 06

    Keep it healthy

    Check in on your members, answer questions, and fix one thing at a time. Then pick your next step.

What does it look like in practice?

Two worked examples. They show the order of the steps, not outcomes.

Coaches and consultants

  • Decide: "I help new team leads run their first one-on-ones."
  • Lead magnet: a one-page one-on-one checklist.
  • Content: a short course on feedback, plugged in through syndication.
  • Distribution: one LinkedIn post a week that links to the checklist.
  • Keep it healthy: a monthly question thread in the community.

Creators and educators

  • Decide: "I help beginner watercolour painters finish their first piece."
  • Lead magnet: a printable colour-mixing worksheet.
  • Content: your own tutorials, plus a related course through syndication.
  • Distribution: each video description links to the worksheet.
  • Keep it healthy: members share one painting a week and get a reply.

Where do I start?

Already an ESTAGE member? Start at step 1, even if you have pages live. New to all of this? Same place: decide who your hub is for. Account questions go to ESTAGE support, which is quick and free.

Want help with your own hub?

Book a 1:1 call. We'll look at where your hub is today and work on your next step together.

Book a Call