Service solutions custom tailored to specific needs that the client has, as well as service level agreements that reflect the actual work input no matter the project size, is one of the biggest challenges of outsourcing industry today. On the other hand, from HubSteady’s point of view, it is also one of the biggest opportunities when it comes to future growth for the content localization niche.
In the past, outsourcing was more or less considered a Pandora’s box. Some had an amazing experience, some were not as fortunate. This was in part, because clients often focused on straightforward cost cutting solutions, which were perhaps not the best business solution for them going forward. If you want to learn more about this, check out our blog post about challenges of outsourcing when it comes to affordability vs. quality [link].
Today, however, outsourcing vendors are much more integrated in clients’ day to day operations. They are, after all, key business enablers. Needless to say, there has to be a high level of trust, but also a collaboration model with procedures that are efficient and innovative. You wonder why? Because simply outsourcing is not enough, you have to do it better than your competitors to stay ahead.
The best way to explain this is through an example.
One of HubSteady’s most important clients in the content localization area is a giant, simply put a global leader in localization of content. Their client base is diverse, so you can imagine that a lot of these clients have specific needs, look for varying turnaround times and various levels of quality. Our own operations have to be set up in such a way that we can quickly and effectively scale, follow through and deliver. All within hours. Period.
In other words, we would for example have an English source video with translations in 10 languages. Expected turnaround time is 72 hours. Our project managers have a few hours to confirm voice over talents and schedule the recordings. We also need to leave enough time for audio editing and to be on the safe side, enough time to correct any potential mistakes or as we call them breaches in the process.
Other clients may ask for different scopes of work and/or level of quality, but nonetheless, we have to provide them with the rate for the project, specific turnaround time and then deliver on the promise. It is absolutely essential that this whole process is lightning fast.
Simply put, this is a client oriented business model. If we started by offering service that “we can do”, we would have failed in the global market. What we had to do is offer services that “the clients need”, whatever those services may be in the full scope of our service industry.
Indeed, this particular business model is a challenge, yet when done right, it gives the client capacity to focus on other opportunities and avoid micro managing vendors and processes associated to specifically them.