Welcome to the HubSteady Blog, a resource for all things related to outsourcing marketing services.

How “how-to” videos became a “must have” for your company?

People like to watch videos. How do we know that? The answers are in our own brains.

via GIPHY

We process video content 60.000 times faster than text. Reading articles is a more active process than watching a video. When we read, we are not just looking at the words in front of us. No, this process requires a longer attention span and is a more demanding cognitive strain on our already “ADD” laden minds. Because of our „laziness“ and the fact that 90% of information transmitted to the brain is visual, it is easier to understand why four times as many people now prefer their content in video format rather than text (Animoto).

According to HubSpot, a video is projected to claim more than 80% of all web traffic by 2019. and 60% of customers agree that if both text and video are available for the  same topic, users are much more likely to choose the video. Video content gives us unlimited opportunities to promote our businesses, show professional expertise or present new ideas.

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Perfect Spanish Voice Over – 5 Elements To Keep in Mind

spanish flag on a keyboard

Working with clients, especially when it comes to Spanish voice overs there is always a number of questions that keep popping up, so we decided to create a small resource of 5 elements you need to look out for and get a perfect Spanish voice over.

Of the bat always keep in mind that any voice over requires resources and time, it is sadly not as simple as whipping out your trusty webcam and recording, professional studios are involved and often quite a bit of time in them as well, aside from the voice-over talent this can also mean a sound engineer and depending on the complexity a producer might be involved as well.

  1. The Accent. Spanish language comes in a wide variety of accents and dialects, having that in mind it is important to precisely identify your target audience be it European, South or Central American if possible down to city/region level. You might not think much of it now but in our experience recognizable accents promote knowledge retention, boost sales and generate positive and affirming attitudes in viewers and listeners.
  2. The Translation. If you are translating from English or another language to Spanish please make sure that your translation is 100% on the money, a lot of times we  had talent come up to us and say “Hey this makes no sense” and that is not a situation you want, as it is certain to cause delays, misunderstanding or at worst an unusable voice-over.
  3. The Talent. This is one of the most important factors, you need the right voice for your message and audience, if your audience is young, get a voice to match, if you need their trust, get a voice that communicates that.
  4. The Production. Whatever you do, it needs to be produced to perfection. The voice needs to be perfectly audible, there is no room for hisses, outside noise and artifacts, nothing says “cheap” as effectively as a sound of a doorbell mid recording.
  5. The Delivery. Delivery needs to be perfect for the copy and what you are trying to accomplish, you don’t want to have a monotonous voice giving an important lecture as nobody would

For more on HubSteady Spanish voice over service just follow this link and to learn more on our multilingual voice over service just go here

Video Content Is the Hottest Commodity in Content Marketing Today

In our recent study conducted on a sample of more than 100 marketing executives in 12 countries it was found that video content has the highest growth potential from a selection of several competitive content fields and strategies. Most answers emphasized ROI associated with this type of content and the existence of platforms such as Youtube, Snapchat and Vimeo as well as growingly increased availability of video technology and hardware.

HubSteady Marketers Survey interviewed industry pacesetters and identified where you should focus your marketing efforts for maximum exposure, engagement and ROI.

It’s no secret that digital marketing has been shaping the world of marketing in recent times. So much so, that some of the biggest companies around focus solely on digital marketing as their primary channel of promotion. Digital media advancements are changing the way we consume content. While video content was growing in importance in the past, it has now become the essential part of any content strategy. Recent studies by Syndacast have shown that 52% marketers worldwide name video as the type of content with best ROI.

video can be an effective substitute for salesperson contact

When explaining why video is gaining in popularity, their assessment is that it’s a numbers game. If you do not have a video explainer, quarter of your audience will lose interest in your brand. In addition to that, almost half the consumers are doing their best to avoid any contact with brand salesperson. Hence, you need another effective “channel of communication”. In support of that, Visual Website Optimizer concluded that video explainers increase conversion by 46%. It quickly becomes obvious why companies are trying to shift their marketing efforts to adopt and reinvent their approach to their own brand.

There was no surprise in marketers identifying social media as the primary focus in digital marketing. Their combination with video content makes for a promising future. Snapchat engagement levels are off the chart with 10 billion video views a day, while Facebook follows closely with 8 billion videos and Youtube with 5 billion video views a day. If you are looking out for future trends the interviewed experts are recommending to keep an eye on Snapchat and Instagram Stories. This new future is rapidly gaining in popularity and is a brilliant way for brands to make a more personal connection to their consumers.  

The  survey shows that having a great video is not enough for a global reach. It’s absolutely critical to have your content localized. Video engagement and trust levels increase dramatically when content is served to a consumer in a native language.

Relying on this survey, HubSteady itself plans to support the future demand in that sector.

Animation Outsourcing (Doing it right)

Animation Outsourcing

Ever needed a video done in a hurry, your boss needs a quick video explainer, client is itching to get a video quote and it takes days upon days and once the jury is back you are left with your jaw to the floor. Animation is prohibitively expensive and unless you are ranking in some serious big bucks you will be hard pressed to afford the regular industry prices going as far up as $50.000 for a 5 minute video and even more.

But it’s the 21st century you need to get your message across and video sharing services like YouTube are just what you need, high user engagement and interaction, easy sharing and embedding and amazing brand value coming from the media.

So what do you do, do you take a pay hit and shell out the money? Most people do, making their businesses less competitive in the process, losing marketing budgets and a lot of times ending up with a sub-par product due to inexperience and frankly a lot of small lettering in the big production company’s terms and conditions that shift a lot of work back to the client again.

And animation is at the top of the food chain of all possible video services. It requires high end equipment, infrastructure, trained and seasoned professionals and time, lots and lots of time and time is what agencies and production companies love charging the most, for them it actually makes very little sense to do short videos.

Their primary clients are usually large film, music video or TV/streaming companies that keep them supplied with work and funds for long periods. Everyday users come more as an afterthought, as they require the same resources but produce only short videos and don’t provide the same influx of work and money.

You do have an option, you can just do animation outsourcing and get your animation done at a more affordable price, however the issue that pops out here is quality, how can you know that the person you hired can get the job done or knows what he is doing, or has any kind of clue what you are looking for in an animation outsourcing partner?

There are some scary stories in the industry of various outsourcing projects going sideways due to inexperience and/or poor work ethics.

So how do you choose?

There is a checklist you should go through every time you start with somebody new

  • Ask for previous work (most good companies and professionals have a show-reel showcasing their work)
  • Ask for a list of clients (a good way to figure out if their serious)
  • Get them on a call, or video call (lookout for warning signs)
  • Ask them in detail about their work process and always make sure you have a single point of contact

If they pass these requirements, give them a shot, it means they have done the work before and know how to handle clients.

Outsourced companies and professionals usually have significantly lower expenses (5 to 10 times from our research) and if chosen right can provide comparable or even superior quality to domestic companies.

Animation outsourcing is no exception and even large networks and TV shows are known for searching for more affordable production facilities ( Simpsons were well known for doing their animation work in overseas studios, they even made some puns in the show about that). Even outrageously priced agencies will in a pinch resort to calling an overseas agency or professionals especially for large projects on tight deadlines.

So stop making your business less competitive, if you haven’t already you need to start outsourcing and you need to start now it could be that “Make or break” moment for your business. If you are looking for a partner we suggest checking here, it could make a huge difference.

Client oriented scope of work and per project SLA’s are the way to go for content localization

Service solutions custom tailored to specific needs that the client has, as well as service level agreements that reflect the actual work input no matter the project size, is one of the biggest challenges of outsourcing industry today. On the other hand, from HubSteady’s point of view, it is also one of the biggest opportunities when it comes to future growth for the content localization niche.

In the past, outsourcing was more or less considered a Pandora’s box. Some had an amazing experience, some were not as fortunate. This was in part, because clients often focused on straightforward cost cutting solutions, which were perhaps not the best business solution for them going forward. If you want to learn more about this, check out our blog post about challenges of outsourcing when it comes to affordability vs. quality [link].

Today, however, outsourcing vendors are much more integrated in clients’ day to day operations. They are, after all, key business enablers. Needless to say, there has to be a high level of trust, but also a collaboration model with procedures that are efficient and innovative. You wonder why? Because simply outsourcing is not enough, you have to do it better than your competitors to stay ahead.

The best way to explain this is through an example.

One of HubSteady’s most important clients in the content localization area is a giant, simply put a global leader in localization of content. Their client base is diverse, so you can imagine that a lot of these clients have specific needs, look for varying turnaround times and various levels of quality. Our own operations have to be set up in such a way that we can quickly and effectively scale, follow through and deliver. All within hours. Period.

In other words, we would for example have an English source video with translations in 10 languages. Expected turnaround time is 72 hours. Our project managers have a few hours to confirm voice over talents and schedule the recordings. We also need to leave enough time for audio editing and to be on the safe side, enough time to correct any potential mistakes or as we call them breaches in the process.

Other clients may ask for different scopes of work and/or level of quality, but nonetheless, we have to provide them with the rate for the project, specific turnaround time and then deliver on the promise. It is absolutely essential that this whole process is lightning fast.

Simply put, this is a client oriented business model. If we started by offering service that “we can do”, we would have failed in the global market. What we had to do is offer services that “the clients need”, whatever those services may be in the full scope of our service industry.

Indeed, this particular business model is a challenge, yet when done right, it gives the client capacity to focus on other opportunities and avoid micro managing vendors and processes associated to specifically them.

Outsourcing Affordability vs. Quality

It’s no secret that the biggest trend in outsourcing at the moment is vendors being key business enablers for their clients. It’s about sharing the knowledge, growing together and nurturing the relationship. The trick is not to look at the numbers, but rather people, because when it comes to outsourcing top talent is the pillar of each and every contemporary success story.

Four years now, even decades, it was repeated as a mantra, by journalists and industry experts alike, that outsourcing means cutting costs. This view is not only oversimplified, but also damaging to business owners and/or decision makers. Now, this is not because this statement is not true, because it clearly is, but rather because by focusing only on cutting costs you are missing out on so much more.

In truth, the unique selling proposition for outsourcing was never about money. It was the top talent all along. Innovative, skillful brainpower is what gives companies competitive advantage in modern highly competitive markets. In US, UK and other Western countries, such talent is scarce and comes with a huge price tag. So, then rather than go for the top talent in US, for example, companies will go for the top talent in Eastern Europe, where you would usually get the most for your money.

By finding a “world star” outsourcing vendor you avoid risk of drop in quality caused by inadequate workforce for the tasks required, then inevitably running into problems with your own client/customer dissatisfaction and finally micro managing projects into oblivion, because you are not getting the results you were expecting. Be smart. Choose smart. You can work less and accomplish more. That’s the point of outsourcing after all.

If you are thinking about outsourcing or changing your strategy, getting the best available professionals is clearly the first priority, saving money is only the second. Identifying the right partner, whose employees will give you not just bare essentials, but value-added service, will set you on a path to sustainable future growth for your company. It’s not necessarily about having more money to invest, it’s about investing smart and finding the right outsourcing vendor.