We process video content 60.000 times faster than text. Reading articles is a more active process than watching a video. When we read, we are not just looking at the words in front of us. No, this process requires a longer attention span and is a more demanding cognitive strain on our already “ADD” laden minds. Because of our „laziness“ and the fact that 90% of information transmitted to the brain is visual, it is easier to understand why four times as many people now prefer their content in video format rather than text (Animoto).
According to HubSpot, a video is projected to claim more than 80% of all web traffic by 2019. and 60% of customers agree that if both text and video are available for the same topic, users are much more likely to choose the video. Video content gives us unlimited opportunities to promote our businesses, show professional expertise or present new ideas.